The cyber-squatting means the practice to register names or tardemarks on Internet to harm to the trademark owner, this practice can take various forms:
- the registration of a domain name with goal to resell it to its beneficiary
- The registration with the goal to deteriorate the visibility or to harm the principal public trademark image.
We can count a certain number of cases from the simplest to most complicated :
- The first consists with to deposit a domain name in extensions for which the name neither is protected, nor deposited.
- Another method consists with to register domain names by simply adding a word to a public trademark , as mysite-publictrademark.com, sex-publictrademark.com…
- Another method consists in registering an IDN, in another language, like in Korean:
(Intel),
(Disney),
- IBM,
(Oracle) ...
- In a accentuated character string, such as for example: mamarque-télécom.com
These practices are based on the registration of free domain names in extensions which do not require to justify possession of a trademark.
To locate potential victims which are not manifestly known trademarks, the cyber-squatter will seek the sites generating the most traffic. He will be able then to launch registrations close to the domain which were not protected, or to try to recover the principal domain names if the owner forgets to renew them.
So, Namebay conceived this Corporate offer to guide and assist the companies who wish to protect their trademarks and to defend their notoriety on Internet.