The typo-squatting indicates the registration of domain names containing of the faults of strike or orthographe very close to a name of trademark, or a URL preferably very known.
Here a panel of the cases most frequently encountered:
- One or more letters inversions, compared to the original trademark (e.g. the case “arifrance.com”, recovered in 2003 by AirFrance.com).
- One or more typing faults, it can take several forms
- the doubling or three times over of the letters (googkle.com, monssite.com, monsitee.com,…)
- the lapse of memory of a letter of the word (mnsite.com, monste.com,…)
- or the substitution of a letter of a word by one which is close on the keyboard (I in the place to O gives minsite.com. Obviously there are the alternatives according to keyboards used (qwerty, azerty,…).
The goal of these pratices profits from the orthographe or typing errors for to adapt part of the trafic known site, to harm the image of the trademark by integrating contents subversive on the site and any other type of interference.
The cases of typo-squatting are recognized in the event of procedure UDRP, for example the case of google which recovered last on July 8 gooigle.com.